Note: This document is based on Jelastic version 4.6
Reselling is a statement which defines the process, when one company purchases product (or service, like in our case) from original owner and, instead of utilizing it by themselves, sells the acquired solution further for gaining profit.
In the confines of web hosting, this means that a “parent” service provider divides its hardware among a number of so-called sub-platforms, which are delivered to smaller companies with all the appropriate software already installed and configured. Herewith, having the ability to apply the “white label” approach and customize the main sub-platform’s settings, resellers are able to easily distribute Jelastic Cloud hosting services over their own brand name without the necessity to purchase hardware and maintain infrastructure.
Such a smart collaboration can bring a number of benefits for both resellers and initial hosting service providers. The first ones get a simpler and cheaper possibility to start their own business (through using the already configured and tested hardware, integrated billing system, etc), while the parent platform owners achieve a wider zone of influence and better local presence through delegating this to smaller companies.
To be more precise, being provided with a dedicated portal, a reseller takes some of the parent hosting providers liabilities at a certain region. In particular, this allows to enhance the users’ support quality (through speeding up the response and problems resolution time, which results in improving of general service evaluation) and attract more customers through handling different marketing co-events.
So, in order to give the ability to handle such a collaboration, Jelastic provides a special reselling solution. According to it, each hosting provider has an option, that allows to create a special reseller account with a dedicated dashboard for users and a cluster admin panel for its management and customization under a separate domain.